Nowadays companies are trying to increase the sales of their products in various ways. What are the different methods that they use? Which one is the most effective? IELTS WRITING TASK-2 | IELTS 8Band writing

 Nowadays companies are trying to increase the sales of their products in various ways. What are the different methods that they use? Which one is the most effective?

Indubitably, every company thrive for maximum success. It is believed that modern firms are adopting multiple mediums to enhance the sales of their product at an unprecedented scale. Apparently, methods such as advertisements and giving additional discounts is being embraced by companies across the globe. However, advertising through internet is most promising. 

Fundamentally, the predominant ways of promoting the product can be observed. Firstly, not only advertising through various mediums like articles in the newspaper, television can augment sales ,but also the introduction of new products is a key factor influencing sales. To corroborate, according to BBC research it is revealed that technological advances like the electric vehicles produced by Tesla has exponentially risen the company’s growth rate. Secondly, unlike an ordinary person advertising a product, celebrity endorsements are a host of ostensible factor as fans adore them so anything they have, say, wear, or do will gain attention. The makeup brand Kylie Cosmetics substantiates it since it is just a knock-off of Colorpop, but because Kylie is promoting it, it sells more makeup than the original brand. Thirdly, despite selling the product at original price, providing additional discounts on the subsequent purchase motivates the customer to buy the particular good. To vindicate, according to the ,survey the sales of Amazon products during the Great Indian Festival rises more than 300% than some other day.

Nevertheless, in my profound and sagacious opinion utilization of social media platforms like Facebook and Instagram has substantial contribution in selling more products as promotions on these channels catch the attention of even the most elusive consumer because everyone is online. They can buy whatever they like from anywhere with just a click of a button.

To recapitulate, although in order to experience the growth of revenue, organisations choose distinct strategies yet online advertising is fundamental.