Many companies
use advertisement to promote their business. What are the main reasons
that make an advertisement effective? Is it a good thing or a bad thing to the
society?
Advertisement whether lackluster or dazzling have managed to
carve a niche for every product or service. In this contemporary era, organizations
utilize strategic tools of marketing in forms of adverts to enhance sales
and profit of an organization. Apparently, there are handful of Prominent
factors that make advertisement effectual. However, I consider this as a
positive trend for the society.
Fundamentally, there are numerous predominant factor that has
considerable bearing in efficacy of an advertisement which are worth
mentioning. To begin with, to make advertisement impressive it is of paramount
significant that they must be creative and entertaining so that people are
allured towards it. Secondly, it should have strong theme and unique
message that put potential customers on their toes so that they mark you on
their “must buy” list. To vindicate, commercials of Maggie noodles use
emotional theme and sensational ideas to market their product. Thirdly, hiring
eminent celebrities to promote product and services in another persuasive
method. These people are adored by millions of followers who try to imitate their
lifestyle and they tend to buy the products endorsed by their role models. To
corroborate, Virat Kohli advertising brand Manyavar, boosted the sale of the
brand by almost double.
Nevertheless, I find this trend applauding for multifarious
reasons. Chiefly, with the aid of adverts the society is enlightened about
plethora of products, there are uses, best bargains, unique features,
technological advances etcetera. Also, people are apprised about health
and hygiene through ads on various medicines. To Corroborate, advertisement of
health drinks such as Bourn vita ,Complain etcetera is rewarding for
children. Besides, dreaded diseases like AIDS, cancer are informed to the
people along with their cause, spread and preventive measures. Society can reap
the benefits from such a powerful ad campaigns by enhancing their erudition on
health related topics.
Moreover, Tamil Nadu pollution control board has launched an
effective campaign on TV, newspapers, boards highlighting information on
rampant use and burning of plastics and their leave bad foot prints on
environment. Such Sterling messages are brought to the notice of people through
advertisement.
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